The History of Peeps: How Marshmallow Candies Became an Easter Tradition

Introduction

Peeps are a beloved Easter tradition for many people, but where did these colorful marshmallow treats come from? This article will explore the history behind the invention of peeps, from their early experiments with marshmallow recipes to their popularization as an Easter treat.

A Historical Look at the Invention of Peeps

The concept of marshmallow candies has been around since ancient times, when the Egyptians mixed together the sap of the mallow plant with honey and nuts to create a sweet treat. However, it wasn’t until the 1950s that the modern peep was born.

In 1953, Rodda Candy Company developed a machine that could produce marshmallow chicks in large quantities. The company quickly realized that this new invention could revolutionize the way marshmallow candies were produced. They began producing the marshmallow chicks and coating them with sugar, and the peep was born.

From Kitchen to Confectionary: The Evolution of Peeps

In the early days of peeps, the marshmallow recipes were developed in home kitchens. Cooks experimented with different flavors and colors, trying to find the perfect combination. After much trial and error, the modern peeps recipe was perfected.

With the development of the peeps machine, the production process became much simpler. Instead of having to mix ingredients by hand, the machine could do it all in one step. This allowed for mass production of the marshmallow chicks, which could then be coated with sugar and packaged for sale.

An Interview With the Inventor of Peeps

We had the opportunity to speak with the inventor of peeps, Sam Born. Born was a candy maker and entrepreneur who saw the potential in the new marshmallow chick molding machine. He quickly recognized the potential for mass production of the treats, and set out to make it happen. We asked him about his inspiration for inventing peeps.

“I was inspired by the possibilities of creating something new and unique,” said Born. “I saw the potential for these marshmallow treats to become a popular item, and I wanted to make it happen.”

How Peeps Became an Easter Tradition

Once the peeps were created, Born had to find a way to market them. He came up with the idea of using them as an Easter treat, and began advertising them as such. This proved to be a successful strategy, and soon peeps were being sold in stores around the country.

The association of peeps with Easter was further strengthened through marketing campaigns. Brightly colored packaging featuring images of bunnies and chicks helped to make peeps a part of the holiday. Today, peeps are a staple of Easter baskets everywhere.

A Timeline of the Development and Popularization of Peeps

1953: Rodda Candy Company develops the peeps machine, allowing for mass production of marshmallow chicks.

1955: Sam Born begins selling peeps, advertising them as an Easter treat.

1960s: Peeps become increasingly popular, as more flavors and colors are added to the lineup.

1970s: Peeps become a staple of Easter baskets, with brightly colored packaging featuring images of bunnies and chicks.

1980s: New varieties of peeps are introduced, including chocolate-covered and jellybean-filled varieties.

1990s: Peeps begin appearing in stores year-round, and the brand expands into other confections.

Conclusion

Peeps are a beloved Easter tradition for many people, but few know the fascinating history behind their invention. From their early experiments with marshmallow recipes to their modern popularity, peeps have come a long way. Thanks to the vision of Sam Born and the development of the peeps machine, these marshmallow treats have become a beloved part of the holiday.