Introduction
The Korn Ferry Tour is a professional golf tour operated by the PGA TOUR. The tour was created in 1990 as the Ben Hogan Tour, known from 2012 to 2019 as the Web.com Tour and officially renamed the Korn Ferry Tour in 2019. This article takes a look at what the tour was called before it became the Korn Ferry Tour.
A Historical Look at the Korn Ferry Tour: The Name Before
The Korn Ferry Tour was created in 1990 as the Ben Hogan Tour. At this time, the tour was made up of 24 tournaments and had a total purse of $3 million. In 2000, the tour changed its name to the Buy.com Tour after signing a five-year sponsorship deal with the online retail company. Following the end of the agreement in 2005, the tour changed its name again to the Nationwide Tour.
In 2012, the tour changed its name once more to the Web.com Tour after signing a 10-year sponsorship deal with the web services company. This marked the first time that the tour had been sponsored by a company that was not related to golf. After the expiration of the sponsorship agreement in 2019, the tour was officially renamed the Korn Ferry Tour.
Tracing the Evolution of the Korn Ferry Tour: How it Got its Name
The Korn Ferry Tour was officially named in 2019 after the PGA TOUR signed a seven-year sponsorship agreement with the executive search firm Korn Ferry. This marked the first time that the tour had been sponsored by an executive search firm and the first time that it had been sponsored by a company that was not related to golf.
The decision to rename the tour was met with mixed reactions from the players and fans. Some welcomed the change, while others felt that it was too drastic of a change. Regardless of the opinion, the new name was chosen for a variety of reasons including brand recognition, marketing potential, and increased exposure.
Exploring the Origin of the Korn Ferry Tour’s Name
The name Korn Ferry was inspired by the founder of the executive search firm, Gary Korn. Korn founded the firm in 1969 and has since grown it into one of the most successful executive search firms in the world. The name was chosen to honor Korn’s legacy and to reflect the company’s commitment to excellence.
The name also has a deeper meaning. The “Ferry” part of the name references the idea of helping people “ferry” across to their desired destination. This idea is echoed in Korn Ferry’s mission statement which states that they are “dedicated to helping leaders and organizations around the world bridge the gap between where they are and where they want to be.”
Korn Ferry Tour: An Examination of its Name’s History
The Korn Ferry Tour has gone through several name changes over the years, but the core of the tour remains the same. It is still the premier developmental tour for aspiring professionals looking to make it to the PGA TOUR. The name change to the Korn Ferry Tour brings with it a new level of prestige and recognition to the tour, and it also reflects the commitment to excellence that Korn Ferry stands for.
A Retrospective on the Korn Ferry Tour: What was it Called Before?
Before becoming the Korn Ferry Tour, the tour went through several different names. It began in 1990 as the Ben Hogan Tour, then changed its name to the Buy.com Tour in 2000, followed by the Nationwide Tour in 2005, and finally the Web.com Tour in 2012. Each of these names were significant in their own right and reflected the evolution of the tour.
Revisiting the Korn Ferry Tour’s Name: How it Came to Be
The decision to rename the tour came down to two main factors: brand recognition and marketing potential. The PGA TOUR wanted to find a sponsor that would bring a new level of recognition and visibility to the tour and Korn Ferry fit the bill perfectly. The company is a well-known leader in the executive search industry and has a strong reputation for excellence.
The PGA TOUR also saw the potential to market the tour to a wider audience. The new name would draw attention from those outside of the golf world, potentially leading to increased viewership and participation. By partnering with Korn Ferry, the PGA TOUR was able to tap into a new pool of potential fans and sponsors.
Conclusion
The Korn Ferry Tour is a professional golf tour operated by the PGA TOUR. The tour was initially created in 1990 as the Ben Hogan Tour, and then changed its name throughout the years until it was officially renamed the Korn Ferry Tour in 2019. This article explored the historical context of the Korn Ferry Tour and examined the factors behind the name change. It also looked at the origin of the name and how it fits into Korn Ferry’s mission statement. Finally, it discussed the significance of the former names and how they relate to the tour today.
The Korn Ferry Tour is an important part of the professional golf world and its name is reflective of the commitment to excellence that the tour strives for. The name change to the Korn Ferry Tour marks a new era for the tour and will help to bring more attention and visibility to the sport.
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