Creating a Business Manager Account: A Comprehensive Guide

Introduction

A business manager account is an online platform used by businesses to manage their digital marketing campaigns across multiple platforms, such as Facebook, Instagram, Google Ads, and more. The account allows businesses to easily manage their ads, track performance, target audiences, assign roles and permissions, and monitor the account from one centralized location. This article provides a comprehensive guide on how to set up and manage a business manager account.

Step-by-Step Guide: How to Set Up a Business Manager Account

Setting up a business manager account is a relatively straightforward process. Here are the steps you will need to take in order to set up your business manager account:

Setting Up the Business Manager Account

The first step is to create your business manager account. To do this, go to business.facebook.com and click “Create Account”. You will then be asked to enter some basic information about your business, such as your business name, address, phone number, and website URL. Once you have entered this information, you will be taken to the dashboard of your business manager account.

Linking Your Ad Accounts

The next step is to link your ad accounts to your business manager account. To do this, click “Ads Manager” in the top navigation bar and then click “Link Ad Accounts”. You will then be prompted to enter the details of the ad accounts you want to link. Once you have linked your ad accounts, you will be able to view them all in one place.

Adding People to Your Business Manager Account

Once you have set up your business manager account and linked your ad accounts, you can begin adding people to your account. To do this, click “People” in the top navigation bar and then click “Add People”. You will then be prompted to enter the email addresses of the people you want to add. Once you have added the people to your account, you can assign them roles and permissions.

Verifying Your Domain

The final step is to verify your domain. To do this, click “Settings” in the top navigation bar and then click “Domains”. You will then be prompted to enter your domain name and click “Verify”. Once you have verified your domain, you will be able to use it with your business manager account.

Tips for Creating a Successful Business Manager Account

Once you have set up your business manager account, there are a few tips you can follow to ensure that it is successful. Here are a few tips for creating a successful business manager account:

Choose a Name That Reflects Your Business

When creating your business manager account, choose a name that reflects your business. For example, if you are a small business, use the name of your business. If you are a larger organization, use something more generic, such as “Marketing” or “Advertising”.

Keep Your Account Secure

Make sure to keep your business manager account secure by setting up strong passwords and two-factor authentication. Additionally, make sure that only authorized personnel have access to your account.

Make Sure Your Employees Know the Rules

It is important to make sure that all employees who have access to your business manager account understand the rules and regulations associated with it. Make sure to communicate these rules to all employees so that they understand what is expected of them.

Benefits of Using a Business Manager Account for Your Business

Using a business manager account has many benefits for your business. Here are a few of the benefits of using a business manager account:

Centralized Control Over Ads

With a business manager account, you have centralized control over all of your ads. This makes it easier to manage your campaigns and ensures that your ads are running smoothly.

Ability to Track Performance

Business manager accounts give you the ability to track the performance of your ads. This allows you to identify areas where you can improve and optimize your campaigns for maximum efficiency.

Better Targeting Options

Business manager accounts also allow you to better target your ads. With the detailed targeting options available, you can ensure that your ads are reaching the right people.

Setting Up a Business Manager Account: What You Need to Know

Before you begin setting up your business manager account, there are a few things you need to know. Here are the prerequisites for setting up a business manager account:

Prerequisites

To set up a business manager account, you will need a valid email address, a business website, and a credit card. Additionally, you will need to have an existing ad account, such as a Facebook Ads account, in order to link it to your business manager account.

Types of Accounts You Can Create

When setting up your business manager account, you will have the option to create either a single account or a multi-brand account. A single account is designed for businesses that only need to manage one brand, while a multi-brand account is designed for businesses that need to manage multiple brands.

Understanding Permissions

It is important to understand the different types of permissions that you can assign to people in your business manager account. These include admin, analyst, advertiser, and employee. Each permission level gives users different levels of access to the account.

A Comprehensive Guide on How to Create a Business Manager Account

Now that you have a better understanding of the prerequisites for setting up a business manager account, here is a comprehensive guide on how to create and manage a business manager account:

Steps for Creating a Business Manager Account

The first step is to create your business manager account. To do this, go to business.facebook.com and click “Create Account”. You will then be asked to enter some basic information about your business, such as your business name, address, phone number, and website URL. Once you have entered this information, you will be taken to the dashboard of your business manager account.

Setting Up Your Ad Accounts

The next step is to link your ad accounts to your business manager account. To do this, click “Ads Manager” in the top navigation bar and then click “Link Ad Accounts”. You will then be prompted to enter the details of the ad accounts you want to link. Once you have linked your ad accounts, you will be able to view them all in one place.

Assigning Roles and Permissions

Once you have set up your business manager account and linked your ad accounts, you can begin adding people to your account. To do this, click “People” in the top navigation bar and then click “Add People”. You will then be prompted to enter the email addresses of the people you want to add. Once you have added the people to your account, you can assign them roles and permissions.

Monitoring Your Account

The final step is to monitor your business manager account. To do this, click “Settings” in the top navigation bar and then click “Dashboard”. This will show you a summary of your account, including any errors or issues. Additionally, you can use the “Reports” tab to view detailed reports about your campaigns.

Conclusion

Using a business manager account is a great way to manage your digital marketing campaigns. It allows you to have centralized control over your ads, track performance, target audiences, assign roles and permissions, and monitor the account from one centralized location. Setting up a business manager account is relatively straightforward, but it is important to understand the prerequisites and tips for creating a successful account. By following this comprehensive guide, you can ensure that your business manager account is set up correctly and running smoothly.