Introduction
Facebook Business Manager is a powerful platform that allows businesses to manage their presence on Facebook and Instagram. It can be used to create ad campaigns, analyze performance, add Pages and Ads accounts, and assign roles and permissions to users. Knowing how to give admin access to Facebook Business Manager is essential for businesses that want to collaborate with multiple people or agencies.
Create a Business Manager Account
The first step to giving admin access is to create a Business Manager account. This can be done by visiting business.facebook.com. On the homepage, click “Create Account” and follow the instructions to set up your new account.
Invite Users to the Business Manager Account
Once the account is created, you can start inviting users to join. There are two ways to do this: 1) invite existing Facebook users who already have personal profiles; or 2) invite people without a Facebook profile who will receive an email invitation. To invite existing users, go to the “People” tab in Business Manager and click “Add”. Then type in the names of the people you want to invite and select their roles.
Assign Roles and Permissions
When inviting users to join the Business Manager account, it is important to assign them the appropriate roles and permissions. There are five different roles available in Business Manager, each with its own set of permissions: Admin, Employee, Analyst, Ads Manager, and Developer. Admins have full access to all features and settings, while Employees only have access to selected features. Analysts have read-only access to reports, Ads Managers can create and manage ads, and Developers can build and manage apps.
Once you have assigned the appropriate roles, you can then allocate access levels for each user. You can choose from four levels of access: Full Access, Standard Access, Limited Access, and No Access. This allows you to control who has access to certain features and settings.
Add Pages and Ad Accounts to Business Manager
After assigning roles and permissions, you can start adding Pages and Ads accounts to the Business Manager account. To link existing Pages and Ads, go to the “Pages” and “Ads” tabs in Business Manager and click “Add”. Then search for the Page or Ad you want to link and click “Add”. You can also add new Pages and Ads from here.
Utilize Facebook’s Access Request System
Facebook also has an Access Request system that allows you to request access to Pages and Ads owned by other Business Manager accounts. To use this system, go to the “Pages” or “Ads” tab in Business Manager and click “Request Access”. You can then enter the name of the Page or Ad you want access to and select the level of access you need. The owner of the Page or Ad will then receive a notification and can approve or deny your request.
Use Third-Party Platforms to Manage Access
If you are managing multiple Pages and Ads, it can be helpful to use a third-party platform to manage access levels. Popular platforms include Hootsuite, Sprout Social, and Buffer. These platforms allow you to easily manage access levels across multiple accounts, assign roles and permissions, and track activity. They also provide additional features such as analytics, reporting, and collaboration tools.
Monitor Access Levels Regularly
It is important to monitor access levels regularly to ensure that users only have the necessary access to Pages and Ads. To do this, go to the “People” tab in Business Manager and click on each user’s name. Then review their access levels and make sure they are still appropriate. If not, you can adjust their access levels as needed.
Conclusion
Giving admin access to Facebook Business Manager is essential for businesses that want to collaborate with multiple people or agencies. By following the steps outlined in this article, you can easily create a Business Manager account, invite users, assign roles and permissions, add Pages and Ads accounts, utilize Facebook’s Access Request system, use third-party platforms to manage access, and monitor access levels regularly.
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