Introduction
Facebook Business Manager is a powerful tool designed to help businesses manage their presence on the social media platform. With it, businesses can easily create and manage advertising campaigns, track metrics, assign people to manage accounts, and more. One of the great features of Facebook Business Manager is its ability to connect with Instagram accounts. By connecting Instagram to Facebook Business Manager, businesses can maximize their reach and better engage with customers.
Use Facebook’s Access Token to Connect Instagram Accounts to Business Manager
The first step to connecting Instagram to Facebook Business Manager is to generate an access token. This is a unique code that allows you to securely access your Instagram account from within Facebook Business Manager. To generate an access token, you will need to log into your Instagram account and go to the “Security” tab. From there, you will be able to generate the access token.
Once you have generated the access token, you can then connect your Instagram account to Facebook Business Manager. To do this, simply log into Facebook Business Manager and select the “Accounts” tab. From there, click the “Add” button and select “Instagram Account”. You will then need to enter the access token that you generated earlier and click “Connect”.
Create a Business Manager Account and Add Instagram Accounts
If you don’t already have a Facebook Business Manager account, you will need to create one. To do this, simply go to the Facebook Business Manager website and click “Create Account”. You will then be prompted to enter your name, email address, and password. Once you have created your account, you can then add your Instagram accounts.
To add an Instagram account to your Facebook Business Manager account, simply click the “Accounts” tab and click the “Add” button. Select “Instagram Account” and enter the username and password for the account that you would like to add. Once you have added the Instagram account, you will be able to manage it from within Facebook Business Manager.
Link Your Instagram Account to Your Business Manager Account
Once you have added your Instagram account to your Business Manager account, you will need to link it. To do this, simply go to the “Accounts” tab and select the Instagram account that you would like to link. Then, click the “Link” button and follow the prompts to complete the process.
Assign People to Manage Your Instagram Account in Business Manager
Once you have linked your Instagram account to your Business Manager account, you can then assign people to manage it. To do this, simply click the “People” tab and select the user that you would like to assign. Then, click the “Assign” button and choose the role that they will have (i.e. admin, editor, etc.). Once you have assigned the user, they will be able to manage your Instagram account from within Business Manager.
Set Up Ads for Your Instagram Account Through Business Manager
With Business Manager, you can also set up ads for your Instagram account. To do this, simply go to the “Ads” tab and click “Create Ad”. Then, select the Instagram account that you would like to advertise on and follow the prompts to complete the setup process. Once you have set up the ad, you will be able to manage it from within Business Manager.
Utilize Instagram Insights on the Facebook Platform
Another great feature of connecting Instagram to Facebook Business Manager is the ability to utilize Instagram Insights on the Facebook platform. Instagram Insights provides detailed analytics about your Instagram account such as post engagement, follower growth, and more. To access Instagram Insights from the Facebook platform, simply go to the “Insights” tab and select the Instagram account that you would like to view the Insights for.
Review Permissions for Each User on Your Instagram Account
Finally, it is important to review the permissions for each user that has been assigned to manage your Instagram account through Business Manager. To do this, simply go to the “People” tab and select the user that you would like to review the permissions for. Then, click the “Permissions” button and review the permissions that the user has been given. This will ensure that each user only has access to the information that they need.
Conclusion
Connecting Instagram to Facebook Business Manager can be a great way to maximize your reach and better engage with customers. By following the steps outlined above, you can easily generate an access token, create a Business Manager account, add Instagram accounts, link Instagram accounts, assign people to manage your Instagram account, set up ads, and review permissions. With the power of Facebook Business Manager at your fingertips, you can take your Instagram presence to the next level.
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